Indigo Books & Music (TSX:IDG), Canada’s largest book chain, plans to unveil a new website this fall designed to improve its interaction with customers, the retailer’s CEO said Monday.

The new-look site will be rolled on Nov. 1, and is part of an expanding “have it your way” approach to customer service, president Heather Reisman said at Indigo’s annual shareholder meeting.

“This is not just a small segment of the market,” said Reisman. “This is everybody who understands that the Internet is the place to go for true value.”

The company is also introducing Indigo EOutlet, a section of the chapters.indigo.ca website targeting “true value” shoppers through which it will sell bargain books and overflow product at a discount.

Online shopping has become an increasingly lucrative market for Indigo. Internet sales revenue rose 22.8 per cent in fiscal 2006 to $79.5 million.

Reisman said Indigo isn’t concerned that Internet shopping will deter customers from visiting its stores, noting that members of Indigo’s IReward loyalty program shop in both formats.

Indigo also plans to make a “major investment” in “sexier, user-friendly” hardware and software at their in-store kiosks, which are used by more than half of shoppers, she said.

“The first thing they want to do is go up to a kiosk. It’s just what has happened to us as an Internet generation,” Reisman said.

Indigo operates bookstores across Canada under the Indigo Books Music & More, Chapters, The World’s Biggest Bookstore and Coles banners.

The company, which had 6,300 employees at the end of its 2004 fiscal year, also operates chapters.indigo.ca, an online retailer of books, gifts, music, videos, and DVDs.

Shares in the company were even at $14.40 in light Tuesday trading on the Toronto Stock Exchange.

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